Do I have to be social?

I am working on a social media strategy for work at the moment.

It is seriously not easy. You know when you had to try and teach you parents about using the video player (yes - that makes me of a certain vintage) and they didn't really grasp the concept?

Even though you told them, like, a million times?

And then email came along - and you had to tell them about that a similar amount of times?

Even though you know it was going to improve their lives, and yours because you no longer had to worry so much about remembering to post anything?

And they didn't get it did they.

Well - take all that frustration and repetition, mix it together with a whole load of misunderstandings, then form that into the shape of 60 year old white men who work in an organisation that doesn't have to turn a profit - and then you are getting a picture of my board of directors.

Mind you - the b.f. didn't understand the fascination of the Internet, and the ability to get connected to people from all over the world who belong to your tribe - and now I cannot get him to turn his bloody MPG off!!

Perhaps there is hope.....

Perhaps all they need to do is try it.

Until then - we will be social whether they like it or not.